Individual research recommendation details

Recommendation ID

NG44/4

Question

Social media:- How effective are online social media and networks at improving health and wellbeing and reducing health inequalities when they are used:
- as a method of community engagement?
- to support an existing community engagement approach?

Any explanatory notes
(if applicable)

Why this is important:- Social media is a potentially useful way to engage communities. But there is a lack of evidence on how effective it is at reaching different audiences and delivering initiatives. In particular, there's a lack of evidence on how its use compares with face-to-face approaches. In addition, it is not clear whether or not its use could have an impact on health inequalities.

Source guidance details

Comes from guidance

Community engagement: improving health and wellbeing and reducing health inequalities

Number

NG44

Date issued

March 2016

Other details